Behind the Story

Finding Inspiration in Every Turn

Plum Berry was born from the belief that data and storytelling are not separate disciplines, but complementary forces that together create unstoppable business momentum.

Our Journey

The Analytics Path

Preeti's journey began in the data labs of Silicon Valley, where she discovered that the most powerful insights often remained locked in spreadsheets and dashboards. She realized that data without context is just noise, and context without data is just opinion.

After years of helping Fortune 500 companies make sense of their data, she knew there had to be a better way to bridge the gap between complex analytics and actionable business decisions.

The Storytelling Path

Meanwhile, Cigin was crafting compelling narratives for global brands, but noticed that the most effective stories were those grounded in real data and genuine insights. He saw how businesses struggled to communicate their value authentically.

Through his work in editorial design and brand storytelling, he learned that the best stories don't just entertain — they inform, persuade, and drive action based on truth and evidence.

The Convergence

When Jaycobe & Preeti met Cigin at a business meeting in 2025, they immediately recognized the synergy between their approaches. They founded Plum Berry with the vision of creating a new kind of consultancy — one that could seamlessly blend rigorous analytics with compelling storytelling to help businesses not just understand their data, but communicate it in ways that inspire action and drive results.

Our Mission

To empower businesses with the dual power of data-driven insights and compelling storytelling, creating a complete picture that drives informed decisions and meaningful connections with stakeholders.

Our Vision

To be the world's leading consultancy that seamlessly integrates analytics and storytelling, setting the standard for how businesses understand and communicate their impact in an increasingly data-driven world.

Our Values

The principles that guide everything we do, from client relationships to project delivery.

Precision

Every data point matters, every word counts. We believe in precision in both analytics and storytelling.

Empathy

Understanding your audience is key to both meaningful insights and compelling narratives.

Innovation

We constantly explore new methods and technologies to deliver better results for our clients.

Collaboration

The best solutions emerge from close collaboration between our team and yours.

Meet The Team

The talented individuals behind every successful project and compelling story

Dr. Preeti Jacob

Founder & Director, Plum Berry

Business intelligence and data science entrepreneur with over 13 years of academic and industry experience. A former faculty in Civil Engineering, she transitioned her expertise in design thinking and analytics into building innovative data-driven solutions for businesses. As the founder of an analytics consultancy, she focuses on empowering FMCG, retail, and service sectors with actionable insights through interactive dashboards and advanced data models. Passionate about bridging the gap between data and decision-making, she combines strong analytical skills with entrepreneurial vision, helping organizations enhance efficiency, optimize sales, and unlock sustainable growth.

Jaycobe C Cheeran
Co-Founder & Director, Plum Berry

Jaycobe C Cheeran brings over 23 years of rich professional experience, blending 11 years in corporate telecom retail & distribution and 12 years in FMCG, retail, distribution, and facility management. His expertise lies in driving operational efficiency, building scalable distribution networks, and leading high-performing teams. With strong business acumen and a keen attention to detail, he consistently delivers results in competitive markets. A skilled negotiator and strategic thinker, Jaycobe excels in forging partnerships and aligning business goals with market opportunities. His proven leadership ensures sustainable growth, operational excellence, and long-term value creation across diverse industries.

Cigin Ignatious
Founder & Chief Storyteller, Plum Berry Stories

Entrepreneur and storyteller with 8 years of experience bridging creativity and business. At Plum Berry Stories, he leads the team in crafting high-end business profiles, custom magazines, and storytelling solutions for brands and individuals. His expertise lies in blending design, narrative, and strategy to create communication assets that engage audiences and leave a lasting impact. Over the years, Cigin has worked across diverse industries including technology, hospitality, education, and healthcare, helping businesses strengthen their brand presence and individuals preserve their most meaningful milestones.